Profile

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2006, Ph.D. in Mass Communication, University of Georgia 

2003, M.A. in Journalism and Mass Communication, University of Georgia 

1999, B.A. in Journalism and Mass Communication, Iowa State University

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Main research area

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주요 연구 분야로는 소비자/광고심리, 브랜딩, 인공지능, 지속가능성이며, Journal of Consumer Psychology, Psychology & Marketing, Journal of Cross-Cultural Psychology, Journal of Advertising, International Journal of Advertising 등 국외 학술지에 100여편의 논문을 발표했다. 현재는 인공지능과 소비자의 관계를 심리학 관점으로 다양한 연구를 진행하고 있으며, 지속가능성과 사회불균형 해소에 관한 연구도 진행중이다.

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Publications

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1. Kim, A., & Sung, Y. (in press). My Privacy and Control Matter: Understanding Motivations for Using Untact Services. Cyberpsychology, Behavior, and Social Networking.

2. Li, X., & Sung, Y (2021). Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions. Computers in Human Behavior, 106680.

3. Ryoo, Y., Sung, Y., & Inna, C. (2020).  What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research, 110, p. 173-183. 

4. Ahn, J., Kim, A., & Sung, Y. (2020). The effects of sensory fit on consumer evaluations of co-branding. International Journal of Advertising, 39(4), 486-503. 

5. Kim, A., Cho, M., Ahn, J. Y., & Sung, Y. (2019). Effects of Gender and Relationship Type on the Response to Artificial Intelligence. Cyberpsychology, Behavior, and Social Networking, 22(4), 249-253.