She is an assistant professor in the Department of Business Administration at Kyungpook National University, specializing in research related to user behavior and psychology on digital platforms. Her recent work has focused on exploring the content consumption patterns of Generation Z, as well as the changing work styles and potential drawbacks associated with platform usage on collaboration platforms. She holds a Ph.D. in Business Administration from Seoul National University, and received her undergraduate degree in International Trade and Business from Pusan National University. In addition to her academic roles, she has taught at several universities, including Yeungnam University, Chung-Ang University, and Hanyang University ERICA. Drawing upon her expertise in data analysis, she has also been invited to serve as an evaluation committee member for various national agencies with a focus on data utilization. Furthermore, she is an active board member of the Korean academic society of business administration and the Korean Society of Management Information Systems.