Research assistants

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Park Yujun 

M.A. student in School of Media and Communication, Korea University

Interests  Music Streaming Industry, Contents, New Media

Email       maskedbeast@korea.ac.kr

Profile

My research expertise is to study the music streaming platform industry regarding a consumer behavior, music recommendation algorithm, and marketing strategy. My interest further extends to the investigation of consumer's switching costs of music streaming platforms and the development of original contents to achieve competitiveness.