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Chief researcher

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Seongcheol Kim 

Professor in School of Media and Communication, Korea University

Interests   New Media, Digital business, Media Industry

Degree     PhD in Mass Media





Seongcheol Kim received his BBA and MBA from Seoul National University in Korea and an MA in Telecommunication and PhD in Mass Media from Michigan State University in the U.S. From 1989 to early 2008, Dr. Kim has worked for SK Group, Seoul Metropolitan Government and Korea Advanced Institute of Science and Technology (KAIST). He is the former president of the Korean Association for Information Society (KAIS) and Korea Media Management Association (KMMA), and the former director of Korea University Library. He received the Order of Merit from the President of Korea in 2018. He also received the Seoktop Research Award of Korea University from 2017 to 2020 in a row and the Seoktop Teaching Award of Korea University 12 times. He recently became the winner of the 2022 Academic Achievement Award presented by Korea University Alumni Association (KUAA).

Main research area

Professor Kim is currently the leader of the BK21 Four R&E Center for Media and Communication, the chief of the Center for ICT and Society, the chief of the Smart Media Service Research Center, and the director of Digital Platform Research Center. He is also co-editor of Digital Business journal (Elsevier) and an associate editor of Telecommunications Policy journal. Working closely with his students, he loves solving fast-changing and cutting-edge problems in digital ecosystem and society.


  1. H. Baek, S. Lee and S. Kim, Are female users equally active? An empirical study of the gender imbalance in Korean online news commenting, Telematics and Informatics, v.62, 101635, September 2021 (Corresponding author)

  2. M. Jang, Y. Jung and S. Kim, Investigating managers’ understanding of chatbots in the Korean financial industry, Computers in Human Behavior, v.120, 106747, July 2021 (Corresponding author)

  3. E. Jung and S. Kim, Factors engaging viewers to a selection of suicide-themed videos, PLoS ONE, 16(6): e0252796. pone.0252796, June 2021 (Corresponding author)

  4. Y. Jung, E. Cho and S. Kim, Users’ affective and cognitive responses to humanoid robots in different expertise service contexts, Cyberpsychology, Behavior and Social Networking, v.24, no.5, 300-306, May 2021 (Corresponding author)

  5. S. Kim, S. Hwang and J. Kim, Factors influencing K-pop artists’ success on V live online video platform, Telecommunications Policy, v.45, no.3, 102090, April 2021

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